Getting Personnel
Here’s what you need to get started and get telling the personal side of county government. Telling county employee stories is a great way to help residents appreciate the services we provide!
OVERVIEW
Here’s a run-down on the Getting Personnel campaign, what to expect, how to pull it together and some thoughts on how to put it to use!
Form
Download this form for suggested types of information to collect from employees you’re considering featuring in the campaign.
Photo-taking Tips
Here are some quick photo-taking tips that will produce better photos.
Dimensional
These are the tools you can touch and feel. There are ways you can grab attention in places people may not be used to seeing messages. Be creative! Use these tools to get in front of your residents!
Stickers Die – Cut
Stickers are cool! These are even cooler, because they’re in the shape of our campaign logo! Put ‘em ‘round your town!
Park Poster
Let people know how much energy goes into maintaining the parks they love!
Restaurant Placemat – Version 1
Hunger’s on their minds, but let diners know who’s looking out for their health before they walked in.
Restaurant Placemat – Version 2
Hunger’s on their minds, but let diners know who’s looking out for their health before they walked in.
Stickers – Rectangular
Another way to interrupt someone’s gaze, with a bright yellow sticker—that is easily removed and won’t mar the surface it’s on.
T-Shirt Citizen – I'm Glad They Are
T-Shirt Citizen – I'm Why
T-Shirt County – Ask Me Why I'm Here
T-Shirt County – I Know Why I'm Here
T-Shirt County – I Know Why I'm Here. YOU
T-Shirt County – It's You
T-Shirt County – Why It's You
T-Shrit Citizen It's Me
Window Cling – Rectangular
Get businesses into the act. Ask to put a cling in the store window or on their door. Make sure to give them some cards or brochures to give customers who ask about the cling in the window!
Outdoor Sign
Imagine your residents waking up one day and seeing bright yellow You Are Why We’re Here signs in every grassy area! THAT’LL get people talking!
Retail Bag Insert
Most retailers will take some professionally designed, colorful inserts and have their staff pop one in each customer’s bag! All you have to do it ask them! Then start printing these inserts!
Water Bill Insert
A little intra-county coordination can get you a captive audience for yet another campaign message; this one about the water they’re receiving their bill for!
Bookmarks – Die Cut – Front
Bookmarks – Rectangular – Version 1 Front
Bookmarks – Rectangular – Version 2 Front
Keychain - Diecut - Logo
Keychain - Rectangular - Logo
Keychain - Rectangular - Town
Library Poster
Bookmarks – Rectangular – Version 1 Back
Bookmarks – Rectangular – Version 2 Back
Tax Bill Insert
Window Cling – Die Cut
Bookmarks – Die Cut – Back 2
Flyer – Version 1
Flyer – Version 2
Magnet
Buttons
Make your staff proud participants of the campaign with bright yellow buttons that reinforce our message!
Electronic
Choose the electronic tools format of your choice to take the You Are Why We’re Here message on the road!
PowerPoint Template
A branded campaign look when you want to supply the content for your presentation. Good idea! The more specific to your audience you make the presentation, the better!
Email Signatures
Give your emails some flair, and let email recipients know why who is here for whom.
Video Presentation
A narrated stroll through our town provides a succinct overview of county-provided services, and is a great conversation starter.
Print Media
Ask your local newspaper, community magazines and neighborhood newsletters to fill space they don’t sell with one or more of our professionally designed, ready to use ads! Same with billboard companies. And send press releases, too! What we’re doing here is newsworthy!
Billboard – Firehouse
Firehouse – Got space from an outdoor company? Awesome! Remind residents who’s on call to keep them safe.
Billboard – Recycling
Green is the new black! This 2-for-1 will connect your county with recycling while raising awareness for it, too!
Print Ads - Half Page
We’ll be adding to this category regularly, with different topics, and ads of all sizes. Have an opportunity for a size ad you don’t see? Let us know pronto!
Full Page
Print Ads - Quarter Page
We’ll be adding to this category regularly, with different topics, and ads of all sizes. Have an opportunity for a size ad you don’t see? Let us know pronto!
Full Page Black and White
Half Page Black and White
Quarter Page Black and White
Press Release - Campaign Launch
Add your county’s quotes to this press release, then shoot it over to your local paper(s), local/regional magazines and other news media.
Web
Think of all of the websites associated with businesses, local organizations, radio and TV stations, newspapers, colleges, and of course the various county web sites. They ALL should be sporting one of our great animated messages. They’re ready to go. You ask them, download the ad and send it to them! That’s it!
Digital Ad – Animated
Animated – We brought our message to life to liven up anyone’s web page. They’re ready to go. Go!
Digital Ad – Animated 02 - 160x600
Animated – We brought our message to life to liven up anyone’s web page. They’re ready to go. Go!
Digital Ad – Animated 03 - 300x250
Animated – We brought our message to life to liven up anyone’s web page. They’re ready to go. Go!
Campaign Logos
Add these bright-yellow logos to country sites (and those of your partners) for another exposure to our campaign. Each one is already coded to link to the You Are We’re Here site!
Linked Campaign Logo – 60x105
We know you’ll need our spiffy yellow logo for different opportunities, so we’ve created versions that will let you take advantage of all of your opportunities. Ask what file format your partner needs, and you’re 2 clicks away from an instant download!
Linked Campaign Logo – 120x210
We know you’ll need our spiffy yellow logo for different opportunities, so we’ve created versions that will let you take advantage of all of your opportunities. Ask what file format your partner needs, and you’re 2 clicks away from an instant download!
Linked Campaign logo
We know you’ll need our spiffy yellow logo for different opportunities, so we’ve created versions that will let you take advantage of all of your opportunities. Ask what file format your partner needs, and you’re 2 clicks away from an instant download!
Web Logo RGB
Built specifically for use on the web, choose the file type you need, an go!
Print Logo CMYK
Print logos are built to faithfully reproduce our campaign colors. Happy printing!
Service Specific
Any time is the right time to focus your community on a particular service. Find an occasion, piggy-back on an event, makes something up! If you can find a crowd of people, or a captive audience, use tools like these to get specific information about a given service into their hands (and minds!).
Animal Services
Animal Control Flyer
Nothing tells the important Animal Control Services story like real figures and stats you’ll customize this sheet with before printing.
Animal Control Handout
A smaller, two-sided version of the flyer, for more economical (but just as impactful!) information dissemination!
Animal Control Coloring Page
Kids who spend time coloring in this shelter and one of its former residents may be more apt to remember these important services are provided by their county.
Animal Control Word Search
Hunting for Animal Control-related words is another way for young residents (and those older ones up for the challenge) to ingrain county-provided services in their minds.
911 Services
911 Services Flyer
Customize this Word template with the facts and figures that explain your county’s 911 services. Use to educate the press, residents…everyone!
911 Magnet Print
Handy, and potentially life saving, parents can write their own cell phone numbers on this magnet, that you can hand out at events, or even mail to residents!
911 Coloring Page
After speaking to kids, give them some enjoyable ‘homework’ to color, but that also includes some important info on the back.
Election Services
Elections Coloring Page
Kids ask lots of questions about the election process. This waiting-for-some-color page lists some election facts that will hopefully fuel family discussions.
Election Day Flyer
Download this customizable flyer and add election-related facts and figures specific to your county.
Election Day Handouts
Choose Single or 4-up depending on your printer, choose fillable back sides if printing 2-sided.
Both PDF options contain front and back pages in one fillable file.
1st PDF option is the 4-up version (shown). 2nd PDF option is the 1-up.
Election Stats & Stories Sheet
We’ll prime the idea pump for ways to engage residents and/or the media about your county’s role in elections. Download front & back!
Choose the PDF, which contains both fillable pages in one file.
Elections Word Search
Here’s another way to spark conversations between parents and their kids. Have these available at polling locations so voters can engage the next generation.
Non Customizable 2-Sided Election Day Handout
Don’t want or need to customize handouts with your county’s specifics? No problem! Use this 2-sided handout that has more general facts. Choose PDF for a single file with both pages.
Elections Video
Take a behind-the-scenes look at the coordinated effort that goes into preparing for and holding an election.
Fire Services
Firehouse Coloring Page
Get kids (of all ages) into the conversation with this coloring sheet you can print right in your office. Filled with fun facts, too!
Fire Services Flyer
You can customize this flyer with your county’s facts and figures. Or, hand them out to an audience before you or someone presents, and have them fill in the answers during the presentation! Download PDF or Word versions to customize before printing.
Fire Services Story Ideas
There are lots of ways to get your county’s fire services in front of residents. We’ve brainstormed a few that we’re sure you’ll add your own to.
Fire Services Word Search
Fire fighters seem to speak a language all their own. This print-in-your-office handout can start the conversation (from the questions it’ll generate), or be a great follow-up to a presentation or fire station visit.